About the Project
A visual concept developed for one of Rolex’s official distributors in Brazil, focused on elevating a new titanium material they intended to offer exclusively to prime clients. The piece explores a premium CGI narrative designed to create a clean, timeless atmosphere that highlights materiality, precision, and luxury engineering.
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ClientRolex
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Year2024
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RoleCreative Director & CGI Lead
A study in how material, lighting, and detail shape perception, and a challenge in modeling the product with accuracy while capturing titanium’s subtle texture and controlled reflectivity.
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