About
Aimie Clinic is an ultra-luxury holistic clinic in Cyprus. The project focused on translating the brand’s philosophy into a refined visual experience. The scope included developing the UI/UX of the website and leading the creative direction across all visuals, with responsibility over tone, color grading, photographic editing, composition and overall aesthetic coherence. This direction was extended into an advertisement developed for Bentley Magazine, ensuring consistency across digital and print.
Impact
The campaign delivered measurable engagement through a dedicated QR code placed in the Bentley Magazine advertisement. Scans were tracked and directly linked to clinic visits and booking actions, allowing performance to be attributed to the campaign with clarity. The combination of controlled visual direction, editorial placement, and a frictionless booking flow resulted in qualified leads and confirmed appointments from a highly targeted, high-net-worth audience.
Credits
Selected Collaborators
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Ulyana Maksimova
Photography
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Alexandra Pelmeshkina
Clinic Founder
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Jayne Cowgill
Bentley Production Manager
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Olga Vasina
Makeup
